Palau In this step-by-step plan, we’ll help you with all of that and more. Sponsorship is a give-and-take relationship. After all, you may have the occasional sponsor who has very exacting needs or vision for a package. This is a great example of how to help sponsors be able to really visualize what their virtual partnership will look like. Calling up, chasing, and sending proposals is perfectly acceptable when you are trying to push the idea to your sponsorship audience.
Using strategic partnerships, Nike has secured an 11-year sponsorship deal with FIBA, the world body for basketball for both men and women. If your prospective sponsor has a product or service, like AV or an event app, that could be donated in lieu of cash, this can help you save costs or entirely cover the cost of key elements of your event. How can you offer such opportunity to sponsors? Would you discuss the dimensions of your apartment on a first date? Centerpieces are a classic branding opportunity. Panama Calling up, chasing, and sending proposals is perfectly acceptable when you are trying to push the idea to your sponsorship audience. Logos from ice: CES Unveiled used this logo idea to catch its attendees’ attention. Now that you know what sponsors want, how to make them happy, and how it should be a symbiotic relationship that benefits everyone, here are 50 event sponsorship ideas to get you started: Give your sponsors the option to sponsor a lounge or charging station. Bahamas Of course, this is impossible to measure, but it is a nice to have, as part of a wider package. Malawi It has helped the annual conference secure other sponsors by showcasing the positive ROI that Rolex has received from the partnership. It allows them to be a part of the world cup basketball events, as well as the qualifiers and shows a long-standing commitment to male and female sport. Lounges, games, food… the elements that can deliver a sponsor message are endless. If you want to know the key of how to get sponsorship money, the paradigm shift here is to swing your event positioning from push to pull. You will have one chance to convert a potential sponsor so you need to be 100% ready and prepared. Trade shows can be pretty intense with a lot to see and experience and attendees going from booth to booth. So, if you can show your prospect that your offer will yield “X” dollars, it will be much easier to secure that sponsorship activation. A great example of this is the Red Bull Stratos jump that saw Felix Baumgartner break records (as well as the speed of sound) by parachuting out of a floating helium balloon! One of the benefits of a modern event is that you are not limited by distance. Data in terms of attendee behavior, actions and demographics, 10. It’s better to have someone bail in the planning stages than mid-way through your sponsorship agreement.
Get to know your audience better to find a perfect sponsorship match: If the event has run before you will have a wealth of valuable information that you can use to your advantage. Namibia Drones give events an opportunity to provide branded live streamed video content in new and exciting ways. Event Management. Most of us would rather attend the event sponsored by Amazon, even if both events were being put on by the same company, were on the same topic, and had the same speakers. They will see you as a partner in their success and will want to invest more heavily in your event. It can give some greater insights into what type of sponsorship activation could be right for them. Customization, conversation, and flexibility in inventory make sponsors happy. The next step is to create your event sponsorship collateral and to reach out to all of the potential leads you have identified and convince them your event is worth their investment. It places the head marketer in the hero seat, which is a much more intoxicating thought than merely paying money to your company. keyboard_arrow_right Talk to sponsors to find out what metrics they need and then work backward to figure out how to offer it to them. Please subscribe me. COULD EVENT APPS HOLD THE KEY TO EVENT SPONSORSHIP? Your local event calendar and make note of events that target the same demographic as yours. Show that the demographic they’re suffering with (or lagging behind with) is well represented at your event. That’s all they need to make a decision. This is next level sponsorship and a beautiful partnership that is breaking barriers by successfully coexisting in the same event niche, bringing extreme sporting events greater coverage and powerful sponsorship opportunities for both sides. You really have to work hard to create appealing sponsorship opportunities that stimulate the appetite of the most hard-to-please brands. Download one of these event sponsorship proposal designs today. Make your sponsor literally center stage by branding the stage or room with their name and running videos and images in any downtime between presentations. It places the head marketer in the hero seat, which is a much more intoxicating thought than merely paying money to your company. As we all know, one of the biggest challenges for any marketing department is being able to justify the “spend.” It’s often difficult to draw a line connecting certain marketing activity to a particular sales result. Number of leads gathered Make Your Sponsor a Source for Information and Help Age Advertisement We've given you tips on how to create better event sponsorship packages. It will be used to “shop” your ideas around and while you may be lucky to have received a face-to-face presentation initially, you won’t be there when a decision is made. In the last tip, we mentioned that you should know how sponsoring your event will benefit the company you're contacting. Chapter 4: How To Reach Event Sponsors and Get Them To Sign On The Dotted Line, 6. Too often, a few sponsors get too much, leaving a little for others. If you’re running a golf tournament, invite your prospects to sponsor a hole or maybe a drinks oasis somewhere on the course. Ten-x launch at sxsw interactive I want more awesome content like this from EventMB! If they like what you’re offering, consider approaching them with additional opportunities that provide even greater exposure. Burkina In 2016, Sunglass Hut also created a pop-up shop in the center of fashion week in Brewer Street to engage directly with their demographic, answer questions and promote new ranges. There is nothing like an extra fancy toilet unit compared to a plastic portaloo. The annual conference for customer success professions has a section showcasing their top sponsors. Togo You don’t want to fritter away your one and only shot at getting a sponsor on board so you need to lay the groundwork and get everything in order before you even attempt to make contact. What Should Your 2018 Event Sponsorship Offering Consist Of? Prospecting to the marketing department is your best bet unless the prospect has a specific sponsorship person or department. Be honest about your crowd so your sponsors are not under any delusion about attendees. Go for the Long-term Sponsorship Commitment This ensures that the right language is included. A branded no WiFi zone is great for fostering event networking without the distractions of mobile gadgets and other connected devices. Centerpieces are Easily Branded Pay particular attention to exhibitors and attendees that have come to the event previously and that could be a good sponsorship lead for the future. Understand All The Complexities of Your Event to Get to the Right Place to Sell, Sell, Sell Sell Space on Your Website for Advertising If your venue allows it, consider sponsorship in kind from a WiFi service provider. The presence of their competition suggests that it’s a worthwhile event (companies don’t come if there’s no return). Rwanda back to top Grenada Chile You will help them shine, and that is very appealing to most employees. You can extend this idea beyond branding the body of the machines. If you don’t help them by at least showing a preliminary estimation of the possible return on investment, they won’t present it to their boss. You can also find software to help you communicate with your sponsors and create a seamless experience for them to work with you. Think about the echo you can have online from individuals who usually connect online every day. Stay in communication providing updated data and ROI calculations. What are the cornerstones of your event offering, what do you own, which elements give value, what metrics and data do you have, what do you hope to achieve for the next and future events? If you’re planning a hybrid event, giving your virtual audience a gift will make them feel more included with the on-site attendees. The eight steps and suggested action points in this section outlines the essential preparation you need to do well in advance of picking up the phone or sending an email to any sponsor. Country * Organizers are lacking confidence in their ability to drive value for their sponsors, reporting only a 6.5 average confidence value. No one said that meeting your sponsorship goals would be easy - it needs a well-planned and thoughtful approach for the best chance of success. Motivation. If you are approaching a brand that cares about certain issues, emphasize how a sponsorship relationship with your event can help achieve this goal. Korea North Innovative sponsorship programs start with the sponsor in mind, not with the dimensions of your booth or the logo size. Advertising is considered a quantitative medium, whereas sponsorship is considered a qualitative medium. Saint Vincent & the Grenadines Sponsored Live Streaming Before a single sentence is written, it is important that the writer and group understands their goals. Furthermore, event sponsorship has changed and your sponsors are much savvier than ever before. When a pairing between event and sponsor is done correctly, it is a great way to â¦ There are many more products and services consumers will use during their non-work day and this can provide a compelling reason for a sponsor to want to connect with your event. But don’t worry, all the information you need is at your fingertips. Tips for Event Sponsorship Proposal . With sponsorship programs, you want to create win-win partnerships that deliver value for all those involved. There needs to be a good reason to keep your community active and contributing, rather than just trying to build momentum in the lead up to the event. Whatever you want to do.” This is going to be memorable as attendees would inevitably see the sponsor’s message and branding as they use these wayfinding sources. The added security is a huge benefit to your event and will save you money in printing, showcasing the sponsors, and other administrative and marketing concerns. Here’s an example.